Book Marketing.
Welcome to our self-publishing haven, where your literary dreams take flight! We offer tailored publishing solutions designed to fit your unique journey. Alternatively, try our à-la-carte options. Aspiring authors enjoy the freedom to progress at their pace, handpicking services relevant to their specific publishing phase.
All of our publishing services can either be bundled or purchased ‘as needed’. Here are a few of our popular 'pay-as-you-go items.
A-La-Carte Publishing Solutions
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We’ve heard it countless times before, don’t judge a book by its cover, however, this is precisely what consumers do. We are visual beings and it’s almost impossible to ignore what most of us naturally do. A well-designed cover that is visually appealing will spark interest and make you stand out from your competition.
A secondary element is ‘pride of ownership.’ This term is largely used with reference to real estate, however, it absolutely applies to your book. When you have a well-designed book cover, it adds to your excitement, and you will be even more likely to promote your book at every given chance. We will complete the front cover, back cover and the spine.
Speak to a representative and schedule a call, here.
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A book description is your chance to capture your reader. It offers a short summary without giving the special details of your book away but will leave them wanting more. Our writers also consider the metadata which is responsible for whether your book will pop up with an easy search.
Speak to a representative. Schedule a call here.
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Each session: 50 min.
We demystify the complex world of publishing, ensuring your work reaches its full potential. With personalized guidance, you gain the knowledge and tools needed to navigate every step of your publishing journey successfully.
How a Self-Publishing Coach Can Help You Get Published
Self-publishing coaching sessions cover a range of topics, including those listed below. To optimize your coaching experience, each session focuses on one topic at a time, ensuring thorough exploration of the extensive information within each step. We recommend a minimum of 8 sessions for aspiring/new authors. Self-publishing coaching sessions are $175/hour.
Step 1: Clarifying Your Publishing Goals
Initial Consultation: Begin by discussing your publishing aspirations, whether it's writing a novel, memoir, or other forms of writing.
Goal Setting: Define clear, achievable objectives for your publishing journey, such as book format, target audience, and publishing timeline.
Step 2: Manuscript Development
Story Ideation: Brainstorm ideas, themes, and concepts for your book.
Writing Support: Receive guidance on structuring your narrative, creating compelling characters, and crafting engaging plots.
Editing and Proofreading: Learn about the importance of revising your work, and receive editing and proofreading recommendations.
Step 3: Self-Publishing Education
Understanding Self-Publishing: Get a comprehensive overview of self-publishing, including formatting, cover design, and distribution options.
Platform Familiarization: Learn how to use self-publishing platforms like Amazon Kindle Direct Publishing (KDP) or other service providers.
ISBNs and Copyright: Understand the basics of obtaining ISBNs, copyright, and other legal considerations.
Step 4: Cover Design and Formatting
Cover Design Guidance: Receive advice on creating an eye-catching book cover that resonates with your target audience.
Formatting Assistance: Learn how to format your manuscript for different digital and print formats.
Step 5: Distribution and Publishing
eBook and Print-on-Demand (POD) Publishing: Explore options for publishing your book digitally and in print.
Distribution Channels: Understand distribution channels, pricing strategies, and royalties.
Publishing Process: Walk through the step-by-step process of publishing your book, including uploading files and setting publication dates.
Step 6: Marketing and Promotion
Building an Author Platform: Develop your online presence through websites, blogs, and social media.
Book Launch Strategy: Plan and execute a successful book launch, including cover reveals, pre-orders, and launch day promotion.
Marketing Tactics: Learn effective marketing strategies, such as email marketing, book giveaways, and advertising campaigns.
Connecting with Your Audience: Understand how to engage with readers, gather reviews, and build a supportive community.
Step 7: Sales and Post-Publication
Sales Tracking: Learn how to monitor your book's sales and track performance.
Adapt and Iterate: Make data-driven decisions based on sales and reader feedback to improve your future publications.
Expanding Your Portfolio: Explore opportunities to continue writing and publishing more books.
Step 8: Long-Term Success
Author Career Development: Receive guidance on building a sustainable writing career, expanding your readership, and staying motivated.
Continuous Learning: Stay informed about industry trends, new publishing platforms, and marketing strategies to adapt and thrive.
Throughout this journey, your self-publishing coach serves as a mentor and guide, providing personalized support, answering your questions, and helping you navigate the complex world of self-publishing. They empower you to make informed decisions and work toward achieving your publishing goals.
Build Your Brand
You are on your way to becoming a self-published author and you will soon be considered an authorprenuer. This means you can build an entire business solely around your book. Your brand speaks for you. How you present, often establishes your ‘win’ in mere minutes by potential customers. With a professional, customized, brand package from our design team, you will stand out from the crowd and be instantly recognizable.
Become An Authorpreneur
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Starting at $299
We can create logos by following a structured design process that begins with gathering information about the company's brand identity and values. From there, brainstorming and sketching ideas can lead to creating digital versions using graphic design software. Feedback and revisions can refine the logo until it meets the desired aesthetic and represents the brand effectively. 3 revisions are included.
Speak to a representative. Schedule a call here.
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Zou Zou Media authors a website to showcase their work and build an online presence. This involves identifying the author's goals and designing a website that reflects their personal brand and writing style.
Elements such as an author bio, book excerpts, and social media integration can be incorporated to enhance the website's functionality and appeal to potential readers. We will strategically create a detailed 1-pager that will help generate traffic to your site, showcase your work and promote sales of your book. 3 revisions are included
Speak to a representative. Schedule a call here.
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Let’s face it, social media has become a fundamental tool for marketing most brands. It’s one of the best ways to share your content and connect with your audience.
Your social presence helps tell people who you are, what you do and how your viewers will benefit from following you. We will provide you with an author social media kit starter package that will get you on your way to making a real social impact. We will help transform your brand with a strong online presence through relevant and captivating content. We will tailor a unique strategy for your business, that will set you apart from others in your industry.
What you will receive:
Craft compelling content, combining creative designs and captions aligned with your brand and goals. Achieve visual harmony with lifestyle and product posts, ensuring a seamless feed.
Elevate your brand pages with optimization techniques, enhancing SEO and visibility. We'll not only enhance their appeal but also manage their engagement.
Harness the power of hashtags through meticulous research, employing premium tools and manual efforts to expand your business's reach.
Seamlessly schedule and publish content at optimal times, maximizing engagement throughout the day.
Strategize your journey with a well-structured action plan, designed to expedite your goal attainment.
Entrust your online presence to our experts who will not only manage but also maintain a consistent aesthetic appeal.
We will also share with you the top 4 social media platforms that should be utilized by authors.
Consider the benefits of Paid Boosting—a separate offering—to further amplify your impact. (Note: Paid Boosting is not included in any of our packages.)
Speak to a representative. Schedule a call here.
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When you attend vendor markets, exhibitions, or visit schools, your presentation is your calling card. It should exude professionalism and grab attention, setting you apart from the crowd. Standing out not only earns you recognition but also opens doors to new opportunities. Maintaining a professional image is vital for your overall presentation, and even if you're just starting out, you can make a lasting impact. Our exclusive author vendor kit package is designed to assist you in achieving precisely that
Included:
-Tablecloth with logo
-1 pop up
-Flyers (500 quantity)
1-hour event setup coaching
Do you require an outdoor set-up? Speak to us about outdoor coverings such as a tent and other pop ups.
Speak to a representative. Schedule a call here.
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Crafting a book is a remarkable journey, but crafting a captivating press release demands a unique set of skills. We understand that not every author is inclined to make that stylistic transition, and that's perfectly okay.
We have a team of skilled writers who specialize in creating engaging and distinctive press releases tailored to your book. What's more, we'll take care of distributing it through our newswire service on your behalf. Your book deserves the spotlight, and we will ensure it shines brilliantly.
Speak to a representative. Schedule a call here.
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A media kit, also known as a press kit, is a valuable promotional tool for authors, whether you're promoting a book, yourself or you’re writing in general. It's a collection of essential materials and information about you as an author and your work, designed to make it easy for the media, journalists, book reviewers, event organizers, and potential partners to access pertinent details for publicity and coverage.
In today's digital age, media kits are often available online as downloadable PDFs or on an author's website, making it even more accessible for media professionals and the general public to discover and promote an author's work.
Speak to a representative. Schedule a call here.
Exclusive Book Marketing Solutions
Our Full-Service Clients Get More!
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Embark on an Exciting Virtual Book Tour - The Present and Future of Book Promotion!
Virtual tours are not just a cost-effective alternative to traditional tours; they can take your book's exposure to new heights.
Virtual book tours are an excellent way to reduce both time and travel costs, allowing you to reach a global audience from the comfort of your own space. More viewers tend to participate in virtual events, making it easier to connect with eager readers.
What's even better is that these tours can be streamed live on social media or the internet, substantially increasing your book's visibility and impressions. It's a whirlwind world tour right from your home!
Unlock the power of our exclusive network of bookstores and partners to boost your book's promotion. After scheduling your appearances, we'll provide you with the tour dates and a comprehensive Virtual Book Tour packet, equipped with all the essential materials and information needed for you to continue the tour successfully on your own. With this toolkit in hand, you can seamlessly extend your Virtual Book Tour across more blogs, websites, and social networks.
Bloggers and influential figures in the realm of social media frequently arrange book reviews and author interviews after receiving details from your Virtual Book Tour. Take full advantage of this fantastic opportunity to bring your book to a worldwide audience with just a click of a button.
Speak to a representative. Schedule a call here.
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An Amazon Author Page is a dedicated profile on Amazon's website where an author can showcase their books, share a biography, and engage with readers. It provides a central hub for readers to discover an author's work and learn more about their background and other published books.
Benefits for Authors:
Author Visibility: It enhances an author's visibility on Amazon, making it easier for readers to find and explore their books.
Credibility: A well-maintained Author Page adds credibility to an author's work and can help build a following.
Reader Engagement: Authors can engage with readers through blog posts, videos, and updates, fostering a sense of community and connection.
Centralized Information: It consolidates an author's books and information in one place, making it convenient for readers to learn about and purchase their work.
Amazon Search Inside the Book:
Amazon's "Search Inside the Book" feature allows potential buyers to preview the content of a book by browsing its interior pages online. It typically provides access to the book's table of contents, index, and a portion of its pages.
Benefits for Authors:
Reader Confidence: It allows readers to evaluate the book's content and writing style before making a purchase, increasing their confidence in their choice.
Increased Sales: The preview feature can lead to higher conversion rates, as it helps potential readers determine if the book aligns with their interests.
Exposure: When Amazon displays a portion of an author's book, it can attract more readers and increase the visibility of the book in search results.
Amazon Listing Optimization:
Amazon Listing Optimization refers to the process of improving the presentation and content of a book's listing on Amazon to enhance its visibility and sales potential. It involves optimizing the book title, description, keywords, pricing, and other details to make the listing more appealing to potential readers.
Benefits for Authors:
Increased Visibility: Well-optimized listings are more likely to appear in Amazon search results and related product suggestions, increasing the book's visibility.
Improved Conversion: An optimized listing can make a book more appealing to potential readers, increasing the likelihood of them making a purchase.
Enhanced Sales: By optimizing keywords and other factors, authors can attract a broader audience, potentially leading to increased sales.
Competitive Advantage: In a crowded marketplace, optimization sets a book apart from the competition, increasing its chances of success.
These Amazon features and strategies collectively benefit authors by improving their visibility, credibility, and sales potential on the world's largest online bookselling platform, Amazon. By leveraging Amazon Author Pages, allowing readers to preview content with Search Inside the Book, and optimizing your book listings, you can enhance your presence, engage with your audience, and ultimately increase your book's success on the platform.
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A sales sheet, also known as a sell sheet or a one-sheet, is a promotional document designed to provide essential information about a book or product to potential buyers, such as retailers, distributors, librarians, and media contacts. It is typically a single-page document that presents key details in a clear and visually appealing manner. For authors, having a sales sheet can be highly beneficial for several reasons:
Professional Presentation: A well-designed sales sheet will enhance your professional image. It demonstrates that you are serious about promoting your work and are committed to providing comprehensive information.
Concise Information: Sales sheets offer a concise overview of the book, including the title, author, genre, synopsis, target audience, and publication details. This helps potential buyers quickly assess the book's suitability for their market.
Visual Appeal: Effective sales sheets often incorporate eye-catching visuals, such as the book cover, author photo, or images related to the book's themes. These visuals make the document more engaging.
Marketing and Promotion: Sales sheets can be used in marketing and promotional efforts. You can distribute them at book fairs, trade shows, and author events. They can also be sent to reviewers, bloggers, and media contacts to generate interest in the book.
Bookstore and Library Outreach: Authors can provide sales sheets to bookstores and libraries to introduce them to the book and encourage stocking or ordering. The sheet serves as a convenient reference for bookstore managers and librarians.
Customization: Sales sheets can be tailored to different target audiences. For example, you may create separate sheets for general fiction and children's books to cater to distinct markets.
Online Distribution: In the digital age, sales sheets can be easily shared via email or your author's website. This allows for quick dissemination of information to a wide range of potential buyers.
Increased Sales: By providing all the essential information in one place, a sales sheet makes it easier for buyers to make informed decisions, potentially leading to increased sales and distribution opportunities.
Let us help you become the authorpreneur that you’ve dreamed about. Do you have questions? Email us with the subject line ‘Social Media’ here: info@zouzoumedia.co